The SHAPE LEGACY logo expresses dynamics specific to the direction of the business and inspires motivation to exercise.

The icon is composed of two lightning bolts, one on negative space and one in the main form of the logo, which compose the silhouette of a man. 

Considering that the target audience is predominantly female, the curved lines were used, which make the logo more sensual, but at the same time preserving a neutrality.

The tagline DISCOVER YOUR BODY & WELLNESS reinforces the desire to push your limits and achieve a more beautiful body and a better state of mind,
and I find all this at SHAPE LEGACY!

vacarovelena@gmail.com